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What do you have to offer your online students?

Your marketing messages are all about your students Every email and every social media post is always about your students.  What do you have to offer them that will make their life better or solve their problem? Many beginning teachers write messages encouraging...

Developing an Online Course Instructor Marketing Plan

Marketing Plan Nuts & Bolts If you run in fear from the concept of a marketing plan, you can relax.  The marketing plan we are going to go through together is a simple, “get-it-done” type of plan.  No fancy marketing terms or complex systems. We will...

How to find your audience of raving fans

Why identifying your audience is critical to your success When you first start, it’s pretty exciting.  You get an idea for a course and you want to run with it, however, you will find that you won’t grow quickly. Instead, you will be shooting arrows in the...